Transfering Agents
Have you reached a point where you know there is more but you don’t know what you don’t know? Do you feel like there should be a simpler way to achieve tremendous success in real estate? Or are you looking for solutions to scalability? Gary Keller and Keller Williams have shown that scaling a real estate business can be done more effectively and with fewer failures by utilizing proven tools, systems, models, and coaching. What we can’t do is motivate you. You have to come with a motive. We call this your BIG WHY. James Shaw puts it another way, “your willingness has to match your want.” Over the next 12 weeks, on your journey with KW Hoover, you will dive deep into your BIG WHY and articulate your WHY to our leadership team. You will pour the foundation of your career by implementing tools, systems, and models that become the key performance indicators of your thriving business. Then we will advance to being coached on how to think so that you do what you need to do so that you can get what you want when you want it. We are a brokerage built by agents for agents.
First Month Week 1 with KW Hoover
1. Transfer listings. Use Official Reporting Form for each listing, signed by the owner, and the previous broker. Our Concierge Services do this heavy lifting for you when you provide your clients’ information.
2. Change social media, MLS, and BAR to KW Hoover. Our market center will send the transfer paperwork to the association on your behalf but we are not able to access your email signature or agent-specific data in those systems. We are happy to walk you through these changes during your New Agent Appointment. The logos are available here. Agent Services will need your headshot uploaded into our Drive.
3. Change listing and buyer presentations. Concierge services will need to have access to your existing one if you only want to change logos and branding. These presentations are available and fully customizable for no charge with Michael Lewis Marketing Suites. See Agent Services for your login credentials.
4. Upload database to Command. Set an appointment with the market center technology trainer, MCTT, market center tech trainer, once you have the login info. Learn how many contacts you need in order to support your financial goals. Add social media URLs, birthdays, home anniversaries, and tags to contacts in Command. This is the foundation of becoming referral based.
5. Read MREA pages 133-152 and review where your previous business came from - pick 3 lead generation priorities that are best suited for you. These three will be on your GPS. Fill out your GPS and be clear on the strategies. Opportunities to learn about new strategies come from attending and participating in our 25 Systems Mastermind, Millionaire Masterminds, BOLD (coming in August), Command Videos, and guest speakers.
6. Sign up for market center internet leads. If this lead generation strategy is not for you, proceed to the next step.
7. Set up a New Agent appointment as soon as you have your password email from Scott LeRoy. To be best prepared for this appointment, download your KW Consumer App (white app) and your KW command App (red app). If you are a KW Commercial Agent, download that app also.
7. Learn “How to Get Paid with AMCA”. This is a 30-minute informational course taught twice a month.
8. Order business cards, a name badge, and signs with our agent services from our preferred vendors.
9. Add our KWH weekly team meetings and social of the month to your calendar.
Second Month Week 1 with KW Hoover
1. Set a Listing Appointment. Create a listing lead funnel consistently with Sue Adler - multiple sellers during one appointment.
2. Connect with 20 people a day in your database. Add 10+ people a day to your database via referral, marketing, or prospecting. (Lead generation strategies.) Grow database to 500+
3. Send your personalized KW app to 20 people a week. Pro Tips: Use quick text key functions to automatically have an intro and link. Use APP script to maximize potential.
4. 1-5 Raving Fan 1 on 1 Appointment(s) this week.
5. Write 10 HWN a week.
6. Read the MREA model. This week’s model is the Organization Model (pages 159-174). Whether a team owner or a team member, each agent has a place in our Organization Model. Looking for an opportunity in leadership? Review our market center’s organization chart and see where your next opportunity could be. Communicate your desire with our leadership team so that we can put you on the growth track to your opportunity.
7. Systematize your 2 hours of daily lead generation to encompass all five strategies, one per day unless your business is thriving from SOI, Sphere of Influence. Today’s model is with Youtube.
8. Explore Command Automation. Our Regional Technology Trainer has a great smart plan series, AYL, to automate your life. Communicate effectively, more frequently, and reinforce the message that you are a professional Realtor. You can only control two things, the message and the consistency of the message. Follow the Southeast Region Calendar for more tech training.
9. Run a social media ad in Command to your database. Use the Know, Like, Trust model to continue to build on the foundation. Pro tip: Command has the ability to tag leads as they enter your database. Once tagged, a smart plan can start immediately.
10. The Kiyosaki Cashflow Quadrant model for wealth states that 95% of the US’s wealth is held by Business Owners and Investors. Begin the 10 Steps to Running a Business Like a Business by Southeast Region Owner, Bob Kilinski.
11. Add our KWH weekly team meetings & social of the month to your calendar. Key relationships, collaboration, and valuable knowledge are gained every time our market center gathers.
Third Month Week 1 with KW Hoover
1. Set a Listing Appointment. Create a listing lead funnel consistently with Adam Hergenrother - 35 million in listings.
2. Connect with 20 people a day in your database. Add 10+ people a day to your database via referral, marketing, or prospecting. (Lead generation strategies.) Grow database to 500+
3. Send your KW app to 20 people a week.
4. 1-5 Raving Fans 1 on 1 Appointments this week.
5. Write 10 HWN a week
6. Read the 7th Level Open House model, from Shift, pages 71-72. Then watch our Team Leader, Kathy Gipson as she pluses this model with technology and her experiences building a business from nothing using Open Houses.
7. Models and systems that agents need to make more money.
8. Conversion skills. Take the one area you need the most improvement in. Calendar 1 hour 3x a week for improvement in this area.
9. In the Laws of Leadership, John Maxwell states that the Law of the Process is not built in a day but built daily. The process of increasing your production began immediately and will continue for the rest of your career. Pro Tip: your calendar should have blocked out time for lead generation, learning, and practice in your craft, real estate. The road to mastery takes 10,000 hours and a commitment to being 1% better each day.
10. The difference between you and the average agent is GRIT. This week marks your third month on a journey to increase production, increase time with your family, or both. Consistency in doing the dollar-producing activities will be the difference between you surviving and thriving in this shifted market.
11. Add our KWH weekly team meetings and social of the month to your calendar. Key relationships, collaboration, and valuable knowledge are gained every time our market center gathers